Insights
Data-driven perspectives on markets, competition, and AI-powered strategy for India's mid-market.
A transparent breakdown of AI consulting costs — from Big 4 rates to AI-powered alternatives. Real pricing data for Indian MSMEs and mid-market companies.
March 22, 2026
Your quality inspector checks 200 parts by eye daily. Your inventory manager runs on Excel and gut feel. Here's what that actually costs — and the AI alternatives that pay for themselves in months.
March 20, 2026
McKinsey says 88% of organizations use AI. BCG says only 5% are 'future-built.' Here's why mid-market companies are stuck in pilot purgatory — and what to do about it.
March 20, 2026
PE firms replaced half-million dollar McKinsey reports with $50K AI alternatives. INSEAD professors launched 'McKinsey in a Box.' The consulting industry will never be the same.
March 19, 2026
You don't need a ₹5Cr 'digital transformation.' You need three things automated in the right order. Here's the sequencing that actually works for mid-market factories.
March 18, 2026
D2C funding crashed 54% from peak. CAC is up 40-60%. Only the companies with real competitive intelligence will survive the consolidation.
March 17, 2026
63 million MSMEs generate 45% of India's industrial output — but only 15% use any professional advisory. Here's what that costs and how AI is closing the gap.
March 16, 2026
The big vendors want to sell you a full IoT platform. But a ₹200Cr factory can start predictive maintenance with ₹10-15L and see ROI in 4 months. Here's how.
March 15, 2026
BCG found that 70% of AI value comes from core business — R&D, innovation, marketing. Most mid-market companies start with HR chatbots. That's backwards.
March 14, 2026
Indian manufacturers are spending 40% of capex on digital — but most of it goes to ERP upgrades that don't move the needle. Here's where that money should go instead.
March 13, 2026
Large factories have Industry 4.0. MSMEs have government schemes. The mid-market has neither — and that's a ₹12,000 crore problem.
March 12, 2026